<aside> 🎯 Hadrena aims at becoming the global leader in the leisure industry, being the worldwide reference for operating profitable large-scale entertainment concepts; primarily via acquisition, expansion and creation. We are known for our retail expertise, aggressive expansion capabilities, and our unmatched operational excellence.
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Since 2021, Hadrena has acquired and launched 5 companies, with more than 150 active point of sales and a plan to expand to 1 000 by 2030, with a dozen new brands globally. Hadrena’s growth strategy consists of M&A, buildups, expansion, and most recently launching new ventures within our startup studio.
Partnering with talented entrepreneurs, our studio’s objective is to launch groundbreaking leisure concepts annually by 2030, spanning across Europe, North America, and Asia.
We have a cristal clear goal: building large scale leisure companies. Hadrena’s backing, with substantial financial and operational resources, allows us to launch very ambitious projects, that must be :
<aside> 📏 Scalable
€100m sales in 5-8y. Footprint in Europe and North America
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<aside> ⌛ Resilient
Build sustainable businesses relying on long-term trends
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<aside> 💸 Profitable
Generating substantial EBITDA and a 25% IRR target
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Leveraging the deep market insights gained from our original Hadrena concepts, we replicate these successful models across new categories. By targeting untapped client segments and expanding into new territories, we capture additional market share while providing founders with a robust framework. This replication strategy ensures a rapid ascent on the sectorial learning curve, offering a strong foundation to replicate and grow successful leisure concepts.
The second pillar of our strategy is dedicated to venturing into unexplored leisure sub-markets. These ventures may originate directly from founders or emerge from our in-house market analyses, identifying untapped business potential. Check out Hadrena Studio Pipeline to explore these leisure sub-sectors with high potential opportunities !
This dual approach fosters a diverse and robust portfolio, redefining the leisure market on a global scale.